Virtual Possibility

Virtual Possibility

How to set up, lead, and manage your own successful all-remote company

Now, for the first time, there’s a book with step-by-step guidance on setting up, leading, and managing your own 100% remote company, no office necessary: Virtual Possibility by Shelly J. Spiegel, CEO & Chief Creative Officer of Fire Engine RED, Inc.


As the CEO of an all-virtual company, you have the challenge of inspiring and motivating your team members … without ever being in the same space as them! This is no easy task, and it’s not for everyone – it takes energy, passion, and lots of practice.

Shelly J. Spiegel, CEO & Chief Creative Officer, Fire Engine RED, Inc.


Shelly J. Spiegel

Shelly Spiegel has been described as a “dreamer AND a doer,” a compassionate visionary, a charismatic leader, and a creative force in the education market. In 2001, she founded Fire Engine RED, one of the first fully remote companies in the U.S. Before Fire Engine RED, she was the founder and president of Search By Video, which duplicated and distributed admissions recruitment videos to prospective students and their parents.

Shelly has her B.A. in Journalism from the University of North Carolina at Chapel Hill, and her law degree from the Catholic University of America, Columbus School of Law, in Washington, D.C., where she specialized in communications law. She lives and works in downtown Philadelphia.

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Shelly Spiegel






About the Book

Shelly Spiegel

Virtual Possibility was written to help aspiring entrepreneurs, especially those with limited funds, grow their companies in a way they may have never considered. Author Shelly J. Spiegel, CEO & Chief Creative Officer of Fire Engine RED, draws on nearly two decades of experience leading her all-virtual company, and guides you step by step through dealing with the unique challenges of setting up, leading, and managing your own fully remote business.

In Virtual Possibility, you’ll learn how to set up, lead, and manage your all-remote company, including:

  • Attracting, interviewing, hiring, and onboarding top talent.
  • Creating a benefits package – including a generous paid leave policy – to attract top talent.
  • Hiring “virtual” contractors, inside and outside the U.S.
  • Creating an organizational structure that lets your fully remote team thrive.
  • Managing, motivating, and retaining your team members.
  • Measuring your all-remote team’s productivity.
  • Creating a strong (remote) company culture.
  • Managing operations across a fully remote company.
  • Parting ways with team members remotely.
  • Finding valuable business tax credits.
  • And much more!

You’ll also find practical information on the costs involved in starting and running a 100% remote company, along with tips for choosing the collaborative tools you’ll need to help make your business a success.

About the Company

One of the first all-remote companies in the U.S., Fire Engine RED opened its virtual doors in 2001 and has been operating successfully without a physical office ever since. The company provides more than 300 clients in the education market with technology, marketing, data, and consulting services.

Fire Engine RED has 80-plus team members, working in 26 states and five countries, including the U.S., Brazil, Canada, France, and Peru. The company’s annual employee retention rate is an amazing 92 percent.

Fire Engine RED has been featured in Inc., Entrepreneur, Fast Company, Forbes, Men’s Health, and on websites that cover remote work, such as FlexJobs and